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Samsung, Sony first to the war front in the Chinese market 3D television
Samsung, Sony first to the war front in the Chinese market 3D television
Not a TV manufacturers are prepared to underestimate the 3D this new trend, Acer Aspire 3000 battery but the real courage to bring it to practice the Chinese market is still only a practice of Samsung.
"Avatar" The successful launch of the 3D film industry, but now in the TV area, but also dares to conclusions: it in the end will be an essential household technology, or just a gimmick? Including Samsung, LG, Sony, Sharp, Panasonic, TCL, including many international brands are displayed on the 3D market, very high concern.
Sony or even turning it as a bargaining chip. "3D technology will give many of our products to give new life." Exhibition in the early 2010's CES, Sony CEO Howard Global @ Stringer (Howard Stringer) to convey the determination of the outside world seems better than all competitors. Although there are still dissenting voices within the company, but Stringer that 3D will be to revitalize the Japanese company a good opportunity. He ordered the company to promote the 3D application for each business unit - from television production unit to the film production company, to electronic games sector.
Prior to that, Sony's television business has five consecutive years of losses, the company's executives hope will help them usher in the dawn of 3D. "By 2012, we hope that more than half of Sony's TV business, sales from the 3D TV, including its 3D products, including group sales volume up to 1 trillion yen (about 74 billion yuan)." Sony (China) Co., Ltd. President Nagata Haruyasu the "First Financial Weekly," said.
If the vision can be achieved, will allow Sony to double the share of the global market, it can successfully narrow the competition between Samsung and LG gap. At present, the two South Korean companies have the old king behind them. In 2009, Samsung's shipments in the global market has reached twice the Sony. "We plan to take 3D TV and competitors to differentiate their competition." Nagata Ching Kang said.
Surprisingly, this time Samsung has robbed in the Sony front.
Samsung used to take the initiative to extend its accumulation in the 2D era under the edge. March 12, Samsung Times Square in New York held a 3D TV market conference, invited the Red "Avatar," Dell Inspiron 500m battery director James Cameron to the scene to help out @.
Here a month ago, Samsung has local sales in South Korea 55-inch 46-inch and two 3D television - they listed 6 weeks, the sales reached 10,300 units, which exceeds the Samsung LED TV launched in the local results.
Then grab all the competitors, Samsung, before pushing the 3D TV has both the U.S. and China, the world's most notable market.
April 16, Beijing's WTO-day class to become Samsung's 3D technology exhibition. 3D images projected on a huge audience of heads, volcano, magma and dark red block cracking presents the three-dimensional manner. "Looked up the time will not tell where people are on, where is the next." One said.
In earlier times, Samsung China has carried out specifically for 3D TV market investigation and warm. Samsung China's color TV sales business from the Minister of Liming Xu organized a series of early meetings of the 3D TV, the specific marketing initiatives and activities around the office from all over the situation according to plan. Samsung Suning Beijing and co-operation started in March were the activities of collecting trial experience, places limited to 50 people, the number of results on-line registration for more than 1,000.
Those who signed up will be the first 50 weeks of trial Samsung 3D TV experience, if the experience of the end of an interest in buying the Samsung Experience with machine is on sale to the user.
"This way is from our marketing LED TV before inherited." Liming Xu on the "First Financial Weekly," said. Samsung last year in Guangzhou and Shenyang, respectively, with the cooperation network and a local newspaper trial experience, and achieved a positive result.
In Liming Xu view, China can accept the 3D TV's user groups should be better than last year, and recently launched a larger group of LED TV. Although it introduced 46-inch 3D LED TV than the same size TV you about 4,000 yuan, but "because the cost down, the new 3D TV than LED television was first introduced at least 10 to 20 percent price cut."
April 20, Sony released two series of Beijing is also three models of the 3D LED backlight Dell Inspiron 8200 battery LCD TV new products, also announced that "from the lens to the living room," the 3D strategy, at this time, Samsung's large 3D TV New posters have been Suning appliance stores posted in 21 days in television advertising has hit the country's major television stations over a month.
Chinese customers are more expensive 3D television enthusiasm shown by several TV manufacturers to go beyond the expected. Su Ning, deputy general manager of Beijing Historical Materialism is the "First Financial Weekly," said the 5 @ 1 before and after the peak consumption period, Beijing sold more than 200 3D TV; GOME Electrical Appliances TV Division>> Minister Zhang Kai, also confirmed that only the A 55-inch 3D TVs sold in more than 500 nationwide, and has sold off the cargo.
The options currently on the market only three weeks, a 3D TV brand, Sony, at least until the corresponding products will be listed in June. Several products claiming to provide similar large-scale domestic manufacturers have not been shipped.
Suning Beijing Anzhen Samsung store counter, a color TV sales counter area one of the most exciting. 20 minutes after dinner time, a clerk had received four approved customers, which showed two customers purchase intention.
Liming Xu declined to give specific sales figures, saying only that the current sales are "satisfied."
Sony will market the two in the Chinese market with Samsung 3D TV will be the same size. The Japanese company behind the more careful determination. Stringer order to successfully promote the 3D and men willing to turn against. Second half of 2008, Sony's president for e-business Chubachi said Sony's 3D strategy doubt, Stringer directly from the president's seat on the latter drive down.
Accustomed to the technical excellence of this company have enough ammunition. The focus of the current competition in the 3D content production, transmission, "We sell not just products." Sony (China) Co., Ltd. Vice President of Consumer Electronics Business Division, said Xie Biao, the content is most important. The 3D content creation is precisely Sony's advantage, which is Sony's full line of 3D products of the joint implementation intentions.
Sony is the only 3D experience to provide complete consumer electronics giant, the product from the Sony Pictures Entertainment, BRAVIA TV, Blu-ray players and discs, digital projector, VAIO notebooks, PS3 game consoles, Cyber-Shot camera to the kind of camera all-inclusive.
"3D film production is too slow, live 3D production methods might be able to provide HP pavilion DV6 battery more on-chip source." March 12, Cameron told "USA Today" interview. Sony hopes to use 3D TV content production advantage, by a large number of Sony's 3D format standard content source driving sales of Sony's 3D television. With the 3D photography technology, Sony has successfully persuaded the PGA tournament (PGA Tour) and ESPN sports network used 3D technology to record and playback Sony event, and outside the company to promote this technology. Meanwhile, Sony and FIFA (FIFA) agreed more than 25 World Cup games will use Sony's 3D cameras to film and broadcast professionals.
"Overseas television and film companies have prepared a lot of 3D discs and television programs in China, in June we will sell 3D TV and Blu-ray disc players to be ready when the number of 3D content." For the Chinese market, Sony (China ) Co., Ltd. Sales Department of Consumer Electronics Display Products Division, Director of A Home Ministry said the British.
In this regard, the Samsung is much weaker and DreamWorks signed a strategic partnership agreement under this agreement the first 3D video - extended version, 3D animation, "Zemeckis," presented to the user with 3D TV. But that deal non-exclusive.
Rich enough to deal with the content source, Samsung has introduced a more flexible technology, will now be able to receive television signals into a common 2D 3D screen is displayed. According to Samsung's product marketing manager for China's color TV introduced south on Samsung's 3D television technology through automatic analysis, the ordinary picture into 10 different depth of field of 3D images. "3D effects are not as good as direct source of playing a good film, but also able to show good 3D effect." Liming Xu said.
Sony is with their own channels and content in 3D appreciate the advantages of source, intention to establish its technology as the industry standard, and thus suppress the other 3D television producer living space. Samsung's response strategy is to promote compatibility of development. "Just as CRT TV era, the same tube can be used to produce different brands of TV." Liming Xu explained. Samsung panel industries in the upstream resources are sufficient to get the price of leadership. This game will be a long process.
3D TV technology is not mature enough. Of Sony (China) Co., Ltd. Vice President of Consumer Electronics Business Division, said Xie Biao, from this stage, the bare eye 3D TV there are many technical difficulties have not been compromised, "it's viewing angle and clarity of the Sony did not meet the requirements of Because Sony has been the pursuit of quality first, but now the naked eye 3D image quality is relatively poor. "
Finished product on the market now in general use is "active shutter-style" technology, HP Pavilion ZD8000 battery which consumers watch television must rely on expensive 3D glasses. Samsung 3D TV for the two pairs of glasses were donated, and the new cost for the purchase of a pair of glasses is about 1000 yuan. At the same time, you have to beware of their symptoms of dizziness and nausea.
This June, Samsung and Sony will face war, more players are also expected to join
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